Obie Patterson for Maryland State Senate
Design Objective In 2018, TruBlu Politics developed a seven-piece mail program for Prince George’s County Councilman Patterson in his campaign for the open state senate seat in District 26. Our mail program highlighted that Councilman Patterson had the experience we could count on to create jobs, keep kids safe in schools, and increase access to affordable health care. Result Obie Patterson won a resounding victory with over 58 percent of the vote.
Independent Expenditure for the Montgomery County Career Firefighters Assn., IAFF Local 1664
Design Objective In 2018, TruBlu Politics developed a mail program for the Montgomery County Career Firefighters Association to support Marc Elrich in the Democratic Primary for County Executive. Our program communicated the message that Marc Elrich was the only candidate who had delivered for public safety. Result Our mail program was decisive in helping Marc Elrich emerge victorious in a six-way Democratic primary by 77 votes.
Deb Jung for Howard County Council
Design Objective In 2018, TruBlu Politics produced a five-piece mail program to bolster Deb Jung’s campaign for the open seat in Howard County Council District 4. Our mail communicated how she was the candidate the community could trust to properly fund schools, protect the environment and ensure development only moves forward with adequate public infrastructure. Result As a result of our communications program, Deb Jung defeated her closest opponent by 30 points, winning 63 percent of the vote.
Ariana Kelly for Maryland House of Delegates
Design Objective In 2018, TruBlu Politics developed a four-piece mail plan for Ariana Kelly’s re-election campaign in a race where she was challenged by seven other candidates. The pieces we developed demonstrated Delegate Kelly’s achievements in improving education, combatting sexual assault and making health care more affordable. Result Our mail program helped Delegate Kelly achieve re-election to her third term representing District 16 in the Maryland House of Delegates.
SEIU Local 1199
Design Objective In 2014, we produced direct mail for SEIU 1199 as part of their independent expenditure campaign in five legislative districts. The objective of the campaign was to elect progressive Democrats in competitive primaries in each district. Results Our direct mail was a deciding factor in numerous legislative victories. Of the 10 races we developed mail programs for, nine candidates won decisive victories.
Independent Expenditure in support of Brian Frosh for Attorney General
Design Objective In 2014, TruBlu Politics produced a direct mail campaign supporting Brian Frosh for Attorney General. The program attacked his leading opponent over ethical, lack of attendance and poor voting record. The program also highlighted Frosh’s effectiveness and major support from key endorsers. Results Despite starting out the campaign trailing his opponent by double digits, our program helped Frosh win the Democratic Primary by almost 20 points.
Maryland Democratic Party Coordinated Campaign
Design Objective In 2010, TruBlu Politics developed a four-piece mail program for the Maryland Democratic Party Coordinated Campaign. Two of the pieces were used to encourage Democrats to turn out to vote at early voting locations. Another two pieces were used to encourage Democrats to vote by mail. Results Aided by our program, the entire statewide Democratic ticket was re-elected by large margins including the re-election of Governor O’Malley against former Governor Robert Ehrlich.
Donna Edwards for Congress
Design Objective TruBlu Politics has been the direct mail consultant for Donna Edwards since 2008. In our first race, Donna Edwards was challenging 16-year incumbent Albert Wynn. The objective of our mail program was to demonstrate that Albert Wynn was out of touch with the district and position Donna as an attractive alternative. After that initial race, our objective was to show how Donna Edwards effectively represented the values and priorities of Maryland’s 4th District. Results Our mail in 2008 helped Rep. Edwards defeat a 16-year incumbent in the Democratic Primary by more than 20 points. In her most recent race, we helped her secure large victories in both the Primary and General Elections.
Senator Barbara Mikulski
Design Objective In 2010, TruBlu Politics was hired as the direct mail consultant for Senator Barbara Mikulski. Our objective for the mail was to remind people of how effective Senator Mikulski has been in fighting for their interests in the U.S. Senate. For her campaign, we produced a five-piece mail program that emphasized her efforts to create good jobs and improve health care for Maryland families. Results Our mail helped Senator Mikulski win re-election with over 62 percent of the vote, helping her to become the longest serving woman Senator in U.S. history.
Frank Kratovil for Congress
Design Objective In 2008, we were hired as the direct mail consultant for Frank Kratovil. Our objective was to help elect Frank Kratovil to Congress in a very Republican district. To do so, we highlighted Frank’s moderate credentials while showing how Andy Harris deviated from key issues that mattered to the voters of Maryland’s 1st District. Results As a result of our work, we helped elect Frank Kratovil in a district that President Obama lost by 19 points. While Rep. Kratovil was unable to overcome the Republican tide for re-election in 2010, we once again produced quality hard-hitting mail for his campaign.
